With Approximately 70% of people watching TV simultaneously use a second screen to keep themselves occupied/entertained. We worked with Realtime to design a completely new gameplay mechanic that erased preconceived notions of the familiar college pick'em format.
We assisted in developing gameplay use-cases and flows to be ready for the start of the next upcoming college football season. A priority was to create a full companion experience to watching the game.
With detailed wireframes and a plan in place we set off on creating our design system. We centered our efforts on data visualization and making use of dynamic team colors to easily convey information.
Every week the app needed to adapt each screen design based on the state of various football games. Before, during, and after screen states had to keep the information the user needed most readily at hand.
The result is a clean yet data heavy experience that efficiently presents the most important information at a glance.
